Posted by Lauran
Benjamin Moore, Sherwin-Williams and PPG Paints have all released their 2017 Colors of the Year, and they are a significant departure from last year’s designated colors.
Benjamin Moore has selected “Shadow” as its 2017 color of the year. Creative Director Ellen O’Neill describes the color: “It ebbs and flows with its surroundings, and light brings it to life. Rich, royal amethyst can fade into the soft lilac-grey of distant mountains or morph into lustrous coal. Indulge your mysterious side. Let Shadow set the mood.”
I would call the entire Benjamin Moore 2017 palette moody. Even the lighter colors are a bit murky, and not as bright.
PPG Paints has also chosen a purple, called “Violet Verbena”, as its 2017 color of the year. Their website describes it as “a gray-purple hue that idealizes the popular bohemian, ‘gypset’ lifestyle. This nuanced update on a classic shade adds depth, luxury and pampering to every space, making it the perfect backdrop for consumers looking to blend the masculine, the feminine, the mystic and the modern. Violet Verbena is a moody purple with a chameleon-like presence.”
Over at Sherwin-Williams, they’ve landed on “Poised Taupe” as their 2017 color of the year. “This color creates a cozy lifestyle and brings a sense of sanctuary into our homes. It diffuses the stresses of the world outside our doors — so much so that we feel restored and in balance when we walk across our threshold,” states the Sherwin-Williams website. “Our story of taupe is simple. Earthen brown combines with conservative grey and the result is a weathered, woodsy and complex neutral that celebrates the imperfections and authenticity of a well-lived life.”
The rest of the 2017 palette features darker tones as well.
When you look at the words these companies have used to describe these colors . . . mysterious, rich, moody, mystic, cozy, woodsy. . . you get a sense that we’re entering a trend away from the bright, light and optimistic colors of the past several years.
Beyond paint colors, I’ve seen home decor in general taking a turn in this direction. More photos in my Pinterest feed are featuring walls and textiles in black, dark hunter green and yes, purple.
The two spreads above, emphasizing deep purples and maroons, are from the November issue of Better Homes and Gardens. And Apartment Therapy observed this trend back in April, in a story called “Trending: Dark & Stormy Jewel Tone Paint Colors” written by Adrienne Breaux.
Personally, I might add some deeper-colored accessories to my home, and would consider one accent wall in a darker color, but at my heart I’m still a “light and bright” gal. What do you think of these moody and mysterious colors? Do you see them as cozy and comforting, or dark and depressing? Let us know in the comments below.